Contact: Jackie MacKay
CKPR
(407) 841-8569
jmackay@ckpr.biz
or
Andrew J. Groveman
Belz Enterprises
901-260-7278

FOR IMMEDIATE RELEASE

THE CHILDREN'S PLACE JOINS BELZ FACTORY OUTLET WORLD ORLANDO

ORLANDO, Fla. (Nov. 17, 2004) - The Children's Place Outlet, retailer of children's fashion attire and accessories, joins the line-up of more than 200 renowned, brand-name outlet retailers at Belz Factory Outlet World in Orlando. The new store is scheduled to open on Friday, Nov. 19 in a 5,500-square-foot space in Mall 1.

"We're thrilled that a National outlet such as Children's Place has chosen our venue to showcase its selection of kid's apparel," said Andrew J. Groveman, president of Belz Factory Outlet Division. "Belz continues to raise the bar of quality outlet options available to shoppers in the Orlando area and throughout."

The Children's Place is a leading designer of lifestyle, fashion-forward clothing for children ages newborn to 10 years. The children's boutique incorporates current styles and trends into high quality, fashionable clothing and accessories for boys and girls size four through 14; toddlers size six months to 4T and newborn size zero to 12 months.

About Children's Place
Acknowledged as an innovator and leader in the retail industry for kids ages newborn to 12 years, The Children's Place designs, contracts to manufacture and sells its products under the "The Children's Place" brand name. The company currently operates more than 700 retail locations throughout the United States, Puerto Rico and Canada.

About Belz Enterprises
With headquarters in Memphis, Tenn., Belz is a multi-faceted real estate company that owns and/or manages more than 30 million square feet of developed property. Its more than 40 shopping complexes include Belz Factory Outlet Worlds in Pigeon Forge, Tenn.; Puerto Rico; and Orlando and St. Augustine, Fla. Additional information about Belz is available at www.belz.com.