FOR IMMEDIATE RELEASE
Wednesday, March 28, 2002
Contact: Andrew J. Groveman
Senior Vice President Belz Enterprises
(901) 260-7348

LARGEST OUTDOOR SIGN
IN MEMPHIS UNVEILED TODAY

Peabody Place Entertainment and Retail Center
Building Wrap Erected for Third Consecutive Year

WHO:

The Peabody Place Entertainment and Retail Center will unveil its new building wrap today. The largest outdoor sign in the city has become a familiar landmark downtown and will be installed by Britten Media, who produced the sign and brought it by truck from Michigan.

WHAT:

This is the third consecutive year the sign has been erected downtown. It is a two-part building wrap covering two sides of the Toof Building. The larger sign covers the west wall of the building measuring 145 feet wide and 64 feet long. The smaller sign, measuring 74 feet wide and 60 feet long faces AutoZone Park. This year's sign, full of vibrant, energetic colors features a group of smiling people.

WHEN:

Wednesday, March 28, 2002, 1 to 5 p.m.

WHERE:

Toof Building, Madison Avenue and Third Street, downtown