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FROM: BELZ ENTERPRISES
The Tower at Peabody Place
Suite 1400
100 Peabody Place
Memphis, TN 38103
CONTACT: Rubenstein Associates, Inc.
Public Relations: 212/843-9228
Gilian Behar
FOR IMMEDIATE
RELEASE
BELZ FACTORY
OUTLET WORLD - PIGEON FORGE
PARTICIPATES IN 15th ANNUAL "DOLLY PARADE"
Belz to Host Post - Parade
Celebration
Pigeon Forge, TN (April 5, 2000) -- Belz
Factory Outlet World - Pigeon Forge, the largest outlet
mall in Tennessee, will participate in Dolly Parton's
15th Annual Parade on Friday, April 14th. The parade
begins on River Road and heads north on the Parkway
disbanding at Belz Factory Outlet World. Popular country
band "Cindy and Southern Fire" is featured on
the "Belz Forest of Savings" float. Following
the parade, the crowd will head over to the front parking
lot of Belz Factory Outlet World where the "After
the Parade" celebration will commence. Those joining
in the celebration are welcome to have free hot dogs and
Coke courtesy of Belz, while supplies last. The live band
will continue playing at Belz's annual post-parade dance
until the party ends at 11:00 p.m.
This year's parade theme is "Dolly's Friends of the
Forest," which celebrates Dollywood's new
"Dreamland Forest" featuring America's Largest
Interactive Treehouse, a great new attraction for
children of all ages. For the 12th consecutive year,
Belz's participation in this parade, which attracts
thousands of people to the City of Pigeon Forge annually,
has helped to ensure its success.
"This kick-off celebration is sure to be a load of
fun for the entire family and we encourage everyone to
come help us make this event truly memorable," says
Andrew J. Groveman, President of the Belz Factory Outlet
Division.
Located at 2655 Teaster Lane in Pigeon Forge, Belz
Factory Outlet World offers the finest in factory outlet
shopping. Belz Factory Outlet World is home to famous
name manufacturers such as Nike, Bugle Boy, American
Outpost, Geoffrey Beane, Bass Company Store, Etienne
Aigner, Jockey, Levi By Design, Fuller Brush, Royal
Doulton, and many more.
The Belz Factory Outlet World - Pigeon Forge store hours
are 9:00 a.m. to 9:00 p.m., Monday through Saturday, and
10:00 a.m. to 7:00 p.m. on Sunday.
With headquarters in Memphis, Tenn., Belz is a leading
developer and manager of factory outlet malls nationwide.
In addition to Pigeon Forge, Belz Enterprises developed
and manages Factory Outlet Worlds in Lakeland, Tenn., Las
Vegas, Nev. and Orlando, Fla., where the company also
operates Belz Designer Outlet Centre. The company
recently opened a Belz Factory Outlet World in historic
St. Augustine, Fla. and is developing the first factory
outlet mall in Puerto Rico. Belz developed and operates
the 100 Oaks Mall in Nashville, Tenn., as well. Belz also
owns and manages a group of premier hotels including the
flagship Peabody Hotels in Memphis and Orlando.
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