FROM: BELZ ENTERPRISES
The Tower at Peabody Place
Suite 1400
100 Peabody Place
Memphis, TN 38103

CONTACT: Rubenstein Associates, Inc.
Public Relations: 212/843-9228
Gilian Behar

FOR IMMEDIATE RELEASE

BELZ FACTORY OUTLET WORLD - PIGEON FORGE
PARTICIPATES IN 15th ANNUAL "DOLLY PARADE"

Belz to Host Post - Parade Celebration

Pigeon Forge, TN (April 5, 2000) -- Belz Factory Outlet World - Pigeon Forge, the largest outlet mall in Tennessee, will participate in Dolly Parton's 15th Annual Parade on Friday, April 14th. The parade begins on River Road and heads north on the Parkway disbanding at Belz Factory Outlet World. Popular country band "Cindy and Southern Fire" is featured on the "Belz Forest of Savings" float. Following the parade, the crowd will head over to the front parking lot of Belz Factory Outlet World where the "After the Parade" celebration will commence. Those joining in the celebration are welcome to have free hot dogs and Coke courtesy of Belz, while supplies last. The live band will continue playing at Belz's annual post-parade dance until the party ends at 11:00 p.m.

This year's parade theme is "Dolly's Friends of the Forest," which celebrates Dollywood's new "Dreamland Forest" featuring America's Largest Interactive Treehouse, a great new attraction for children of all ages. For the 12th consecutive year, Belz's participation in this parade, which attracts thousands of people to the City of Pigeon Forge annually, has helped to ensure its success.

"This kick-off celebration is sure to be a load of fun for the entire family and we encourage everyone to come help us make this event truly memorable," says Andrew J. Groveman, President of the Belz Factory Outlet Division.

Located at 2655 Teaster Lane in Pigeon Forge, Belz Factory Outlet World offers the finest in factory outlet shopping. Belz Factory Outlet World is home to famous name manufacturers such as Nike, Bugle Boy, American Outpost, Geoffrey Beane, Bass Company Store, Etienne Aigner, Jockey, Levi By Design, Fuller Brush, Royal Doulton, and many more.

The Belz Factory Outlet World - Pigeon Forge store hours are 9:00 a.m. to 9:00 p.m., Monday through Saturday, and 10:00 a.m. to 7:00 p.m. on Sunday.

With headquarters in Memphis, Tenn., Belz is a leading developer and manager of factory outlet malls nationwide. In addition to Pigeon Forge, Belz Enterprises developed and manages Factory Outlet Worlds in Lakeland, Tenn., Las Vegas, Nev. and Orlando, Fla., where the company also operates Belz Designer Outlet Centre. The company recently opened a Belz Factory Outlet World in historic St. Augustine, Fla. and is developing the first factory outlet mall in Puerto Rico. Belz developed and operates the 100 Oaks Mall in Nashville, Tenn., as well. Belz also owns and manages a group of premier hotels including the flagship Peabody Hotels in Memphis and Orlando.

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