2002, Volume 1PAGE 1

Phase II Grand Opening of Festival Bay at International Drive Set for April 3, 2003

Belz Enterprises is gearing up for the grand opening of Phase II of Festival Bay at International Drive on April 3, 2003. In addition to existing tenants – Bass pro Shops Outdoor World, Cinemark and Van's Skatepark – Phase II will include Sheplers Western Wear, Ron Jon Surf Shop, Kahunaville, Hilo Hattie, F.Y.E., and approximately 275,000 square feet of small retail shops. When completed, the 850,000-square-foot addition will bring Festival Bay at International Drive to 1.1 million square feet.

Located in the heart of Orlando's tourist district, just across the street from Universal Studies, Festival Bay at International Drive is poised to become a major vacation destination for tourists as well as a new destination for area residents to relax and have fun.

"Festival Bay at International Drive is an exciting and unique concept that has been carefully planned in order to tap the area's 40 million tourists," says Andrew J. Groveman, senior vice president of Belz Enterprises. "Not only tourists, but local residents will enjoy all we have to offer."

An exciting combination of retail and entertainment establishments, the complex combines all the unique elements of the Florida and Caribbean lifestyles into one exciting destination.

The elegant tropical design, featuring a series of inter-connected walkways and plazas around a created waterfront, reflects the upbeat, upscale Florida lifestyle.

"Festival Bay at International Drive provides the fun and relaxing environment often associated with the Florida lifestyle," said Groveman. "Whether one is interested in shopping, eating, entertainment, or even freestyle skateboarding, the experience can be found here."

Phase I opened in 2000 to such acclaim as "Place-making at its best, one of the most exciting concepts in retail entertainment shopping being developed in the USA!" Original anchor tenants include Bass Pro Shops Outdoor World and a Cinemark U.S.A., Inc. 20-screen theater.

Phase II includes several extraordinary new venues that are debuting in the Central Florida market. Hilo Hattie, Kahunaville, Sheplers, F.Y.E. – For Your Entertainment and Ron Jon Surf Shop will serve as anchor stores. Additional key tenants include Victoria's Secret, Bath & Body Works, Ann Taylor Loft and Charlotte Russe.

Van's Inc. has chosen to locate its 11th U.S. Van's Skatepark at Festival Bay at International Drive. The establishment includes a Van's retail store and a 50,000-square-foot skate park catering to children and adults of all ages and skill levels. The California-based company brought in professional skaters as consultants to design the park especially for metro-Orlando riders. Various highlights of the park include an above-ground bowl for Central Florida's pool skaters, an indoor wooden street course with ramps, and an outdoor concrete street course.

Hilo Hattie will offer the latest selection of island-themed sportswear, backed by friendly customer service and a 100 percent guarantee. And close by, Kahunaville will provide tropical-theme food and entertainment. With a mix of international, family-friendly dishes, a 10,000-square-foot game room and a bar with live entertainment, Kahunaville is among the nation's fastest-growing restaurant/ entertainment chains.

Sheplers Western Wear remains a symbol of a lifestyle that has long since faded from existence – but not from the hearts and minds of modern day cowboys and pioneer descendants. Among its products are boots, jeans, hats, accessories and many other kinds of Western wear.

F.Y.E offers pre-recorded music and videos, a kids' department, novelty items and electronic games.

Ron Jon Surf Shop is arguably the nation's best-known surf brand. Located at the north end of Festival Bay at International Drive, the 20,000 square feet of beach-themed sports retailing has been named Action Sports Retailers' "Retailer of the Year." The Ron Jon Surf Shop logo is known worldwide and can be found on cars, T-shirts, surfboards and skateboards.

Adding to the draw of well-known retail establishments will be several new entertainment attractions. The 200,000-square-foot Factory Fun House will feature an indoor roller coaster, a log flume, a game room and interactive family rides.

With such a diverse mixture of retail and entertainment, Festival Bay at International Drive is sure to become the destination of choice for shopping, food and fun.

Photos (top to bottom):

1. Crowds line up to visit Van's Skatepark on opening day.
   
   
2. Bass Pro Shops Outdoor World features a giant aquarium, wildlife exhibits, waterfalls, an indoor archery range and an indoor putting green.