Contact: Erin Brock
CKPR
407-541-0812
ebrock@ckpramplified.com
or
Andrew J. Groveman
Belz Enterprises
901/260-7348


FOR IMMEDIATE RELEASE

BELZ FACTORY OUTLET WORLD - ST. AUGUSTINE
CELEBRATES FIRST YEAR ANNIVERSARY
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TV Soap Opera Stars Make Special Appearance

St. Augustine (July 6, 2000) -- Belz Factory Outlet Mall - in historic
St. Augustine Florida will celebrate its first anniversary, on Friday, July 28th through Sunday, July 30th along the mall's walkways and in its center court.

Festivities begin on Saturday, July 29th at 2:00 p.m. with a "Back To School" fashion show. Belz' stores will be showcasing back-to-school fashions for elementary to college students as well as fashions for teachers.

On Sunday, July 30th, from 1:30 p.m. - 3:30 p.m., the celebration will continue with a special appearance by Abigail Spencer and Josh Duhamel, also known as Becka and Leo from ABC TV's "All My Children". They will autograph free photos in the center court during their two hour appearance.

In addition, there will be a sidewalk sale on Friday, July 28th, Saturday, July 29th and Sunday, July 30th. As an added bonus, tax-free shopping week begins on July 29th and runs through August 6th.

"The anniversary celebration is sure to be fun for the entire family and we encourage everyone to help us make this event truly memorable," says Andrew J. Groveman, President of Factory Outlet World Division of
Belz Enterprises.

Located just off Interstate 95, Belz Factory Outlet World - St. Augustine features an impressive assortment of designer and famous name manufacturers as well as a variety of restaurant choices. Included among the prestigious and highly recognizable tenants at the mall are Disney's Character Premiere, Timberland, Nike, Pfaltzgraff, Royal Doulton, Danskin, Adidas Company Store, Samsonite and Camp Coleman,
among others.

Belz Factory Outlet World - St. Augustine is open Monday through Saturday, 9 a.m. - 9 p.m. and Sunday, 10 a.m. - 6 p.m.

With headquarters in Memphis, Tenn., Belz is a leading developer and manager of factory outlet malls nationwide. In addition to St. Augustine, Belz Enterprises developed and manages Factory Outlet Worlds in Lakeland, Tenn., Pigeon Forge, Tenn., Las Vegas, Nev. and Orlando, Fla., where the company also operates Belz Designer Outlet Centre. The company is also developing the first enclosed factory outlet mall in Puerto Rico. Belz developed and operates the 100 Oaks Mall in Nashville, Tenn., as well. Furthermore, Belz owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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