Andrew J. Groveman   
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088            
Dawn Rowan


Belz Enterprises Hosts Grand Opening Event At Belz Factory Outlet World - St. Augustine

Memphis, Tenn. (Sept. 29, 1999) -- Belz Enterprises, one of the largest developers of factory outlet malls in the country, is pleased to host a Grand Opening Event for its latest factory outlet mall in St. Augustine, Florida from Thursday, October 7th through Sunday, October 10th. Festivities for the 252,000-square-foot, enclosed, climate-controlled mall will kick-off with a ribbon cutting ceremony at 8:45 a.m. on Thursday.

"We would like to welcome everyone to our newest factory outlet mall and encourage all to come out and enjoy our Grand Opening festivities," says Andrew J. Groveman, President of the Factory Outlet Division of Belz Enterprises. "We also strongly encourage everyone to take advantage of the up to 75% discounts available from our unbeatable selection of high-end, designer manufacturers and other outlet stores."

The three-day weekend extravaganza celebration, which will have a "Memphis Style" theme, will take place during regular mall hours. On Friday, the event will be broadcast from a live radio remote with Jacksonville station WSOS from 3:00 p.m. to 5:00 p.m. that will feature a prize giveaway trip. The festivities will also include a variety of activities and entertainment such as carnival games with prizes, 9-hole golf, face painting for the kids and musical talent showcased throughout the weekend.

Activities for kids will be offered through TLC Events, Inc., an Edgewater, Florida-based entertainment and party planning company. On Friday, October 8th, from 4:00 p.m. to 7:00 p.m., TLC Events will offer three clowns: "Sissy," "Mr. Balloonatic," and a face painting clown. Later on that evening, entertainment will be provided from 5:00 p.m. to 7:00 p.m. in Center Court by Ken Baxley, a one man band. James, the disc jockey, will accompany Roger, a professional "Elvis" impersonator, from 7:00 p.m. to 9:00 p.m.

On Saturday, October 9th, a Classic Car Show will be sponsored at the mall by the Ancient City Auto Club from 10:00 a.m to 5:00 p.m. The club, which has been in existence for 16 years, will display a range of car styles from antiques to muscle cars to modified street rods. From 10:00 a.m. to 11:00 am., visitors can enjoy the Cloggers show put on by the Sand Spur Cloggers, a group that has been performing locally and throughout the Southeast since 1992.

Grand Opening festivities will be broadcast by live remote throughout the day on Saturday, from 11:00 a.m. to 1:00 p.m. on WQIK Country, which will sponsor a free trip giveaway contest. Later that day, WKQL Cool 96.6 Oldies will have a live remote from 1:00 p.m. to 4:00 p.m. During this live remote, DJs will give away $10 - $50 gift certificates every hour that are donated by and redeemable at participating Belz mall stores.

Also on Saturday from 11:00 a.m. to 5:00 p.m., TLC Events will offer fun family activities such as 9-hole golf, carnival games with prizes including Football Toss and Bottle Pick Up, Humpty Dumpty, as well as a caricaturist and clowns. The St. Augustine High School Band, the "Jazz Ambassadors," which performed at the 1996 Montreux Jazz Festival in Switzerland and has won numerous contests both nationally and internationally, will be on hand for everyone’s listening pleasure. Also for the whole family, Ken Baxley again will entertain from 4:00 p.m. to 6:00 p.m. in Center Court. At 6:00 p.m., the day’s activities will come to a close when the winner of the employee "Elvis Look-A-Like" contest is announced.

Finally, on Sunday, October 9th, there will be a live radio remote from 12:30 p.m. to 2:30 p.m. on WAPE Contemporary and a giveaway trip will be announced. Entertainment will be once again be provided by disc jockey James, and "Elvis" performer, Roger, from 2:30 p.m. to 6:00 p.m.

"The anniversary celebration is sure to be a load of fun for the entire family and we hope friends and family will come out to help us make this event truly memorable," says Mr. Groveman.

Belz Factory Outlet World - St. Augustine features an impressive assortment of designer and famous name manufacturers as well as a variety of restaurant choices.

Included among the prestigious and highly recognizable tenants at the new mall include Nike, Pfaltzgraff, Royal Doulton, Danskin, adidas Company Store, Samsonite and Camp Coleman, among others.

Conveniently located only minutes from resorts, vacation homes and historic sites, the St. Augustine mall offers easy access from Interstate 95 and is within 30 miles of downtown Jacksonville, Florida with over one million people.

The combined tourism of Jacksonville and St. Augustine is over three million people a year. Of the over 40 million people who visit Florida as tourists annually, 10 million are expected to travel by automobile on Interstate 95, from which you can see Belz’s other well-known Florida developments, Belz Factory Outlet World and Belz Designer Outlet Centre in Orlando.

Belz Factory Outlet World - St. Augustine is open Monday through Saturday, 9 a.m. - 9 p.m., and Sunday, 10 a.m. - 6 p.m.

With headquarters in Memphis, Tenn., Belz is also a leading developer and manager of factory outlet malls nationwide. In addition to St. Augustine, Belz Enterprises developed and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., Las Vegas, Nev. and Orlando, Fla. It is also developing the first factory outlet mall in Puerto Rico. Furthermore, the company owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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Belz Factory Outlet World
St. Augustine
Grand Opening Event: October 7-10, 1999


Thursday, October 7th
Ribbon Cutting Ceremony               8:45a.m.

Friday, October 8th
Activities - TLC Events               4p.m.-7p.m.
Radio Remote -
   Jacksonville Station WSOS          3p.m.-5p.m.
Hourly Certificate Giveaway
   at Radio Station Booth             3p.m.-5p.m.
Entertainment - Ken Baxley            5p.m.-7p.m.
Entertainment - D.J. & Elvis          7p.m.-9p.m.

Saturday, October 9th
Mall Employees "Elvis" Contest        9a.m.-6p.m.
Ancient City Club Car Show           10a.m.-5p.m.
Sand Spur Cloggers                   10a.m.-11a.m.
WQIK Country Radio Remote            11a.m.-1p.m.
Activities - TLC Events              11a.m.-5p.m.
WKQL Cool Oldies 96.9 Radio Remote    1p.m.-4p.m.
Hourly Certificate Giveaway
   at Radio Station Booth             1p.m.-4p.m.
St. Augustine High School Jazz Band   2p.m.-3p.m.
Entertainment - Ken Baxley            4p.m.-6p.m.
Announcement of "Elvis"
   Contest Winners                    6p.m.

Sunday, October 10th
WAPE Contemporary Radio Remote       12:30p.m.-2:30p.m.
Entertainment - D.J. & Elvis          2:30p.m.-5p.m.


Friday. October 8th                 4p.m.-7p.m.
3 Clowns: Sissy the Clown, Mr. Balloonatic and Face Painting Clown

Saturday, October 9th              11a.m.-5 p.m.
3 Clowns and 9-Hole Golf
3 Carnival Games with Prizes: Football Toss, Bottle Pick Up and Humpty Dumpty