FROM:Andrew J. Groveman
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

CONTACT: Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8036
Filomena Maiello


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Knife Show to Feature Free Knife Sharpening and
Cleaning, Exclusive Merchandise and Prize Giveaways

(St. Augustine, FL) October 7, 2002 -- Belz Factory Outlet World - St. Augustine and The Knife Factory are hosting Florida's first-ever W.R. Case and Sons President's Tour, featuring a personal appearance by Case President Tom Arrowsmith, on Saturday, October 12th. The event will take place from 9 a.m. to 3 p.m. inside The Knife Factory at the outlet mall.

Case factory personnel will be on hand to sharpen and clean all Case knives free of charge. Fifty limited edition "President's Tour Knives" will also be available for purchase at this event only, while supplies last. Each knife comes with a Certificate of Authenticity that will be personally signed by Mr. Arrowsmith.

Free drawings will be held throughout the day for a 2001 "Case Dealer's Knife" valued at $499.95, along with a rare "Elephant Toe" pattern knife valued at $179.95. A framed lithograph of the original Case-commissioned painting, "Made in America," will also be given away.

Special event pricing will be available on selected Case items. Each purchase will come with a free Case polishing cloth.

Case is the largest collector brand of knives with more than 22,000 collector club members nationwide.

Located just off Interstate 95, Belz Factory Outlet World - St. Augustine is open 9:00 a.m. to 9:00 p.m., Monday through Saturday, and 10:00 a.m. to 6:00 p.m. on Sunday.

With headquarters in Memphis, Belz Enterprises is a multi-faceted real estate company with more than 30 million square feet of developed property including over 40 shopping complexes, ranging from community shopping centers to regional malls. Belz developed and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., Las Vegas, Nev., St. Augustine, Fla. and Orlando, Fla., where the company also operates the Belz Designer Outlet Centre. In 2001, the firm opened Belz Factory Outlet World-Puerto Rico, the first enclosed factory outlet mall on Puerto Rico. In addition, Belz operates the 100 Oaks Mall in Nashville, Tenn. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando and the recently opened Peabody Hotel in Little Rock, Arkansas.

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