FROM:
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

CONTACT:       
Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088            
Dawn Rowan

FOR IMMEDIATE RELEASE

Belz Factory Outlet World - Lakeland Hosts Mother’s Day Celebration

Lucky Mothers Get to be "Queen for a Day"

Lakeland, TN (April 30, 1999) -- In celebration of Mother’s Day, Belz Factory Outlet World - Lakeland will host its annual Mother’s Day giveaway: "Queen for a Day". The celebration will take place Saturday, May 8th from 11 a.m. to 2 p.m. at the center court of Belz Factory Outlet World in Lakeland located at 3536 Canada Road. Mothers can register to win prize packages including deluxe hotel accommodations and a Belz shopping spree, as well as a beauty basket.

Charlene Henderson, an independent beauty consultant, will be on hand to register mothers for the beauty basket giveaway, valued at $50. In addition, Ms. Henderson will give out lipstick and fragrance samples free of charge and answer mother’s beauty questions.

While there, mothers can register to win the Deluxe Hotel Package, courtesy of the south’s grand hotel, The Peabody Hotel in Memphis. This prize package, which is valued at $465, includes a one night stay at The Peabody, along with access to the hotel’s luxurious spa and fitness center and valet parking. Included in this package of pampering is a $200 gift certificate to Belz Factory Outlet World. Mothers must register in person and be present to win.

For one final chance to win, moms can register to win a prize package from WRVR 104.5 FM valued at $1,000. The winner will be announced on the air Monday, May 10th, and the lucky mother will receive a Belz gift certificate as part of the variety of services and products up for grabs.

With headquarters in Memphis, Belz Enterprises is a multi-faceted real estate company with more than 25 million square feet of developed property including over 40 shopping complexes, ranging from community shopping centers to regional malls. In addition to Lakeland, Belz owns and/or manages Factory Outlet Worlds in Pigeon Forge, Tenn., Las Vegas and Orlando, Fla. where the company also operates the Belz Designer Outlet Centre. Belz also owns and operates the 100 Oaks Mall in Nashville, Tenn. Belz is currently developing two factory outlet malls in Puerto Rico and St. Augustine, Fla. One of Belz’s biggest projects under development is "Festival Bay at International Drive", a 1.1 million square foot lifestyle retail complex in Orlando, Fla. Anchor tenants at Festival Bay at International Drive include Bass Pro Outdoor World Shop, a 20-screen megaplex Cinemark Theater, Ron Jon Surf Shop and Vans, Inc. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.
 

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