Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

Dawn Rowan
Rubenstein Associates, Inc.
Tel: 212-843-8088


Fathers Strike Gold At Belz Factory Outlet World - Lakeland
Prize Giveaways for the Entire Family

Lakeland, TN (June 15, 1999) -- Just in time for Father’s Day, Belz Factory Outlet World - Lakeland will host a celebration the whole family will enjoy. The event takes place Saturday, June 19th in the center court of Belz Factory Outlet World in Lakeland located at 3536 Canada Road. Fathers can register to win prize packages, mothers can get a free make-over and children can win Beanie Babies.

From 11 a.m. to 1 p.m., fathers can register to win the Gold Strike Casino Package, which consists of a one night stay for two in Gold Strike’s luxurious 31-story hotel and a dinner for two at The Chicago Steakhouse, Tunica’s finest steakhouse. Included in this package are two complimentary tickets to Brett Daniels Magique, an entertaining magic show. Fathers must register in person and be present to win.

Adding to the excitement is the Beanie Baby Bizarre from 10 a.m. to 7 p.m., where over 20 vendors will be on hand to buy, sell and trade current and retired Beanie Babies. Four Ty Beanie Babies will be given away each hour from 11 a.m. to 2 p.m.

While at the event, dads can stop by the live remote from KIX 106, where they can spin the wheel for a chance to get inside the "Cash Grab Cube".

In addition, Charlene Henderson, an independent beauty consultant, will be on hand to give out lipstick and fragrance samples free of charge and answer mothers’ beauty questions.

For one final chance to win, dads can register to win four rounds of golf at Stonebridge Golf Course in Lakeland, a dinner for two at the delightful Mexican restaurant, On the Border, and a $100 gift certificate to Belz Factory Outlet World.

With headquarters in Memphis, Belz Enterprises is a multi-faceted real estate company with more than 25 million square feet of developed property including over 40 shopping complexes, ranging from community shopping centers to regional malls.

In addition to Lakeland, Belz owns and/or manages Factory Outlet Worlds in Pigeon Forge, Tenn., Las Vegas and Orlando, Fla. where the company also operates the Belz Designer Outlet Centre. Belz also owns and operates the 100 Oaks Mall in Nashville, Tenn. Belz is currently developing two factory outlet malls in Puerto Rico and St. Augustine, Fla. One of Belz’s biggest projects under development is "Festival Bay at International Drive", a 1.1 million square foot lifestyle retail complex in Orlando, Fla. Anchor tenants at Festival Bay at International Drive include Bass Pro Outdoor World Shop, a 20-screen megaplex Cinemark Theater, Ron Jon Surf Shop and Vans, Inc. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

# # #