Big Dogs Opens at
Belz Factory Outlet World - Lakeland

MEMPHIS, Tenn. (May 16, 1997) – Would you like to enjoy the Big Dog way of life? Then check out Belz Factory Outlet World’s hottest new store, Big Dogs Sportswear, scheduled to open June 24, 1997.

Just in time for summer, Big Dogs will offer a full line of sportswear for the entire family - yes even your dog. The name is bent on humor and having fun with the Big Dogs character. The popular shaggy dog character logo offers a specialty line for every personality, for example: Big Dog, Big Kahuna, and Bad Dog. Big Dog merchandise includes items such as clothing, golf apparel and accessories, coffee mugs, beach towels and even name-brand dog dishes and leashes for your lovable furry friend.

Big Dogs prides itself on its ability to provide quality merchandise and exceptional value with an emphasis on fun (Q.V.F.).

Big Dogs is a way of life, according to Andrew Wadhams, senior vice president of retail, Big Dogs Sportswear.

"People in Memphis fit the Big Dogs mentality: hardworking, family oriented people who enjoy life to the fullest potential," says Wadhams. "After many requests from loyal Big Dogs customers in the Memphis area who have shopped in other Big Dogs stores across the state, we decided that Belz Factory Outlet World in Lakeland would be the perfect location for our store. We know how many people in this area enjoy sports and the outdoors. Big Dogs merchandise adds an extra twist of fun to any activity."

"We are very excited about Big Dogs opening in this area. This is the first store of its kind in Memphis that offers the same merchandise that is so popular today but at a value price," says Andrew J. Groveman, president of Belz Factory Outlet World division.

Belz Factory Outlet World - Lakeland has more than 40 stores selling brand-name merchandise direct from the manufacturer at up to 75 percent off retail prices including: OFF 5^th - Saks Fifth Avenue, Van Heusen, Bugle Boy, Corning-Revere, Regal Ware, Ducks Unlimited, Hush Puppies, Bass Company Store, Casual Corner, Dress Barn, Rack Room Shoes, Music 4 Less, Old Time Pottery and The Paper Factory.

Recent renovations to the mall include brand new entrances, new ceramic tile flooring, a new neon-effect at center court, dramatically increased lighting, and remodeled store fronts.

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