Robot Will Also Visit Shoppers at
Belz Factory Outlet World – Las Vegas

Las Vegas, NV – Belz Factory Outlet World – Belz Factory Outlet World will bring SICO (pronounced SE-CO), the world's only robot who has a membership in the Screen Actor’s Guild and his own personalized American Express Platinum credit card, to the Sunrise Children's Medical Center, located on 3186 South Maryland Parkway in Las Vegas. SICO will visit individual children's rooms to brighten their days with humor and enthusiasm from 10 a.m. to noon on Sunday, May 20th.

Later that same day, from 2 p.m. - 6 p.m., SICO will perform at Belz Factory Outlet World – Las Vegas, where shoppers can personally meet and interact with him. Shoppers are invited to bring their cameras to take a picture with SICO as a souvenir.

SICO will also attend the International Council of Shopping Centers (ICSC) convention on Monday, May 21st. He may be found at the Belz Enterprises booth at 1252 Twelfth Street on the following dates: Monday, May 21st from 9 a.m. - 6 p.m., Tuesday, May 22nd from 9 a.m. - 6 p.m. and Wednesday, May 23rd from 9 a.m. - 5 p.m.

A product of International Robotics, Inc., SICO possesses the most sophisticated robot communication technology in the world. Due to a new technology called a "microprocessor controlled guidance system," SICO can respond "spontaneously" to conversation, seemingly without assistance from any operators. With his ability to adjust his speech, mannerism and behavior to fit any age, social level or environment, SICO creates a tremendous impact wherever he goes.

SICO stands six feet tall and has a sleek, well-animated body for a very life-like presentation. He speaks up to seven languages, serves food and drinks, and even dances – talents that have landed SICO appearances on numerous television shows, including the NBC soap opera "Days of Our Lives," where he was a cast member for over a year and won a Special Performance Award. He also appeared in the movie "Rocky IV," ABC's "Walt Disney E.P.C.O.T. Special" and NBC's "Benson" series. He has even performed in a music video with singer Carly Simon and accompanied James Brown on his world concert tour. To top all of this off, SICO recently gave a command performance at The White House.

"For several years now, Belz has brought SICO to a Las Vegas children's hospital, where his charismatic personality has brought smiles to the faces of children both big and small," says Andrew J. Groveman, President of the Belz Factory Outlet Division. "It gives us great pleasure do so again, and in the process give shoppers at Belz Factory Outlet World – Las Vegas the opportunity to meet SICO as well."

Belz Factory Outlet World – Las Vegas is located on Las Vegas Boulevard, just south of the famous Las Vegas strip, at 7400 Las Vegas Boulevard South. The mall is home to famous name manufacturers such as Nike, Off 5th - Saks Fifth Avenue, Reebok, Speigel, Levi's, Waterford/Wedgewood, Lenox, Danskin, Nine West, Calvin Klein Outlet and The Greg Norman Collection.

Belz Factory Outlet World - Las Vegas is open 10 a.m. to 9 p.m., Monday through Saturday, and 10 a.m. to 6 p.m. on Sunday.

With headquarters in Memphis, Tenn., Belz Enterprises is a multi-faceted real estate development company with more than 25 million square feet of property, including more than 40 shopping complexes, ranging from community shopping centers to regional malls, as well as industrial/warehouse/distribution facilities and developments, office parks and corporate campuses, hotels such as The Peabody Hotels in Memphis and Orlando, and residential developments.