FROM:
Belz Enterprises
100 Peabody Place

Suite 1400
Memphis, TN 38103

CONTACT:       
Rubenstein Associates, Inc.
Public Relations: Dawn Rowan
Tel: 212/843-8088

FOR IMMEDIATE RELEASE

100 Oaks Mall - Nashville Hosts "Kids Summer Safety Day"
"Flashy the Fire Dog" Promotes Fire Safety

Nashville, TN (May 12, 1999) -- 100 Oaks Mall, the first shopping mall ever built in Tennessee, will host "Kids Summer Safety Day" on May 14th from 12 p.m. to 2 p.m. on the second level near the food court.

Parents are encouraged to bring their children to see "Flashy the Fire Dog", a mechanical robot with his own fire truck. Flashy instructs kids on fire safety and prevention, as well as on what to do in the event of a fire. In addition, a Nashville Firefighters Association representative will be on hand to give out free coloring books and to share important fire safety tips.

"We are proud to be involved in an event which promotes fire safety -- a serious issue for children," says Andrew J. Groveman, Senior Vice President of Belz Enterprises. "We hope all parents will bring their children to 100 Oaks Mall for this significant event."

Located at 719 Thompson Lane in Nashville, Tennessee, 100 Oaks Mall offers the finest shopping experience. Built in 1967 by Belz Enterprises, the 100 Oaks Mall is the second enclosed mall to have been built in the Southeast.

100 Oaks Mall is open Monday through Saturday from 10 a.m. to 9 p.m. and on Sundays from 12 p.m. to 6 p.m.

With headquarters in Memphis, Tenn., Belz Enterprises is also a leading developer and manager of factory outlet malls nationwide. Belz owns and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., Las Vegas, and Orlando, Fla. Belz Enterprises is also developing a factory outlet mall in St. Augustine, Fla. and the first factory outlet mall in Puerto Rico. Currently under construction in Orlando is one of Belz’s newest projects, "Festival Bay at International Drive", a lifestyle retail entertainment complex. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

 
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