Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088            
Dawn Rowan


BarbieŽ Doll’s 40th Anniversary Celebration At 100 Oaks Mall - Nashville

Nashville, TN (June 7, 1999) -- 100 Oaks Mall - Nashville will host a celebration in honor of BarbieŽ Doll’s 40th Anniversary on Saturday, July 10th from 1 p.m. to 3 p.m. The Anniversary Celebration, which will feature prize giveaways, exciting contests, games, party favors and free cupcakes and refreshments, will be held on the second level of the mall.

Prizes up for grabs include BarbieŽ Doll merchandise such as pools, dolls, clothes and more. Children are also encouraged to bring their favorite BarbieŽ Doll(s) for this exciting day of fun and games.

In addition, several BarbieŽ Doll collectors will be on hand to display their collections and discuss them with shoppers. Experts will be available to appraise BarbieŽ Dolls free of charge throughout the event.

"We hope all parents and children join us to celebrate the birthday of this symbol of American childhood," says Andrew J. Groveman, Senior Vice President of Belz Enterprises.

Anyone wishing to participate in the event must register by calling 100 Oaks’ Management Office at (615) 383-6002 prior to the event.

Located at 719 Thompson Lane in Nashville, Tennessee, 100 Oaks Mall offers the finest shopping experience with key tenants such as Off 5th - Saks Fifth Avenue Outlet, Reebok and Burlington Coat Factory. Built by Belz Enterprises in 1967, 100 Oaks Mall is the second enclosed mall to have been built in the Southeast.

100 Oaks Mall is open Monday through Saturday from 10 a.m. to 9 p.m. and on Sundays from 12 p.m. to 6 p.m.

With headquarters in Memphis, Tenn., Belz Enterprises owns and manages 100 Oaks Mall. In addition, Belz is also a leading developer and manager of factory outlet malls nationwide. Belz Enterprises owns and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., Las Vegas, and Orlando, Fla. The company is also developing factory outlet malls in St. Augustine, Fla. and Puerto Rico. Belz’s newest development is "Festival Bay at International Drive", a lifestyle retail entertainment complex in Orlando with key tenants such as Bass Pro Shops - Outdoor World, Cinemark U.S.A., Ron Jon Surf Shop and Vans, Inc.. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.


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Editor’s Note:

BARBIE is a trademark owned by Mattel, Inc. 1999 Mattel, Inc. All rights reserved. Used with permission. Mattel does not sponsor, nor is it associated with, this event.