Andrew J. Groveman   
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088            
Dawn Rowan


Third Annual Kidfest Offers Action-Packed Educational Entertainment At 100 Oaks Mall In Nashville

Nashville, TN (August 6, 1998) -- If you’re a parent or a kid, you won’t want to miss Kidfest ’98, a back-to-school extravaganza taking place at 100 Oaks Mall. Radio Station “Mix 92.9”, Kroger, Iron Kids Bread and 100 Oaks Mall are the proud sponsors of fun-filled day for kids and their families on Saturday, August 8th from 10 a.m. to 5 p.m.
    Kids of all ages can register to win numerous prizes including a one year supply of ice cream at the “Milkshake Shake” sponsored by Mayfield Dairy, tickets to TPAC’s Broadway musical “Peter Pan”, tickets to “Sesame Street Live” and gift certificates from 100 Oaks Mall.
    In this action-packed day full of games, booths, prizes and educational information, kids can meet Rescue Rex, get a free face painting from “Laugh-A-Lot” the Clown, enjoy the petting zoo from the Nashville Humane Association, see the animal show sponsored by the Nashville Zoo/Grassmere Wildlife Park and sample tons of treats from Nestle, Dannon Yogurt, Iron Kids Bread, Keebler, Snapple, and Hillshire Farms.
    On a more interactive level, kids will enjoy the Media Play booth featuring a video games tournament. Kids can also participate in miniature golf games to win prizes from Bellevue Putt-Putt or take part in the “Nashville Noise” Basketball Shoot-out to win t-shirts and game tickets.
    Parents will appreciate the Iron Kids Bread Booth where they can sign their children up for the “Kidcare I.D.” program, and parents and children alike will enjoy the Musical Chairs stage event, the Coleman Modeling Seminar, as well as performances by the Wilson County Cloggers.
    Children will also have many educational opportunities as they learn about educational programs at the Cheekwood art museum booth and bicycle safety demonstrations by the Metro Health Department.
    “Kidfest ’98 presents parents and children with the opportunity to learn together as well as have a great time,” says Andrew J. Groveman, Senior Vice President of Belz Enterprises, headquartered in Memphis, Tennessee. “Kidfest generated such an overwhelmingly positive response from families over the past few years that we decided to sponsor the event for the third year in a row.”
    To view the back-to-school fashions, shoppers can stop into OFF 5th - Saks Fifth Avenue, Reebok, TJ Maxx, JC Penney, the Burlington Coat Factory, and other stores located on the second level of the mall, for great selections and savings.
    100 Oaks Mall was built by Belz Enterprises in 1967 as the second enclosed mall in the Southeast and the first shopping mall in Tennessee.
    With headquarters in Memphis, Tenn., Belz Enterprises is also a leading developer and manager of factory outlet malls nationwide. In addition to 100 Oaks Mall, Belz owns and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., Las Vegas, and Orlando, Fla. Belz Enterprises is also developing a factory outlet mall in St. Augustine, Fla. and Puerto Rico, and “Festival Bay at International Drive”, a lifestyle retail complex in Orlando. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.
    Belz is a multi-faceted real estate company with more than 25 million square feet of developed property including more than 40 shopping complexes, ranging from community shopping centers to regional malls, as well as industrial/warehouse/distribution facilities and developments, office parks and corporate campuses, hotels.

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