Andrew J. Groveman
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103
Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088
FOR IMMEDIATE RELEASE
Third Annual Kidfest Offers Action-Packed Educational
Entertainment At 100 Oaks Mall In Nashville
Nashville, TN (August 6, 1998) -- If youre a parent or a kid, you
wont want to miss Kidfest 98, a back-to-school extravaganza taking place at
100 Oaks Mall. Radio Station Mix 92.9, Kroger, Iron Kids Bread and 100 Oaks
Mall are the proud sponsors of fun-filled day for kids and their families on Saturday,
August 8th from 10 a.m. to 5 p.m.
Kids of all ages can register to win numerous prizes including a one
year supply of ice cream at the Milkshake Shake sponsored by Mayfield Dairy,
tickets to TPACs Broadway musical Peter Pan, tickets to Sesame
Street Live and gift certificates from 100 Oaks Mall.
In this action-packed day full of games, booths, prizes and educational
information, kids can meet Rescue Rex, get a free face painting from
Laugh-A-Lot the Clown, enjoy the petting zoo from the Nashville Humane
Association, see the animal show sponsored by the Nashville Zoo/Grassmere Wildlife Park
and sample tons of treats from Nestle, Dannon Yogurt, Iron Kids Bread, Keebler, Snapple,
and Hillshire Farms.
On a more interactive level, kids will enjoy the Media Play booth
featuring a video games tournament. Kids can also participate in miniature golf games to
win prizes from Bellevue Putt-Putt or take part in the Nashville Noise
Basketball Shoot-out to win t-shirts and game tickets.
Parents will appreciate the Iron Kids Bread Booth where they can sign
their children up for the Kidcare I.D. program, and parents and children alike
will enjoy the Musical Chairs stage event, the Coleman Modeling Seminar, as well as
performances by the Wilson County Cloggers.
Children will also have many educational opportunities as they learn
about educational programs at the Cheekwood art museum booth and bicycle safety
demonstrations by the Metro Health Department.
Kidfest 98 presents parents and children with the
opportunity to learn together as well as have a great time, says Andrew J. Groveman,
Senior Vice President of Belz Enterprises, headquartered in Memphis, Tennessee.
Kidfest generated such an overwhelmingly positive response from families over the
past few years that we decided to sponsor the event for the third year in a row.
To view the back-to-school fashions, shoppers can stop into OFF 5th -
Saks Fifth Avenue, Reebok, TJ Maxx, JC Penney, the Burlington Coat Factory, and other
stores located on the second level of the mall, for great selections and savings.
100 Oaks Mall was built by Belz Enterprises in 1967 as the second
enclosed mall in the Southeast and the first shopping mall in Tennessee.
With headquarters in Memphis, Tenn., Belz Enterprises is also a leading
developer and manager of factory outlet malls nationwide. In addition to 100 Oaks Mall,
Belz owns and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., Las
Vegas, and Orlando, Fla. Belz Enterprises is also developing a factory outlet mall in St.
Augustine, Fla. and Puerto Rico, and Festival Bay at International Drive, a lifestyle retail complex
in Orlando. The company has also developed and owns a group of premier hotels, including
the flagship Peabody Hotels in Memphis and Orlando.
Belz is a multi-faceted real estate company with more than 25 million
square feet of developed property including more than 40 shopping complexes, ranging from
community shopping centers to regional malls, as well as industrial/warehouse/distribution
facilities and developments, office parks and corporate campuses, hotels.
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