Andrew J. Groveman
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

Rubenstein Associates, Inc.
Public Relations: 212/843-8000
Filomena Maiello/Dawn Rowan



Operation Santa Claus Allows Shoppers a Chance to See the "Real Thing"

Nashville, TN (November 11, 1999) -- Holiday shoppers will get a first-hand look at Santa’s reindeer on Tuesday, November 23rd from 12 p.m. to 6 p.m. and on Wednesday, November 24th from 1 p.m. to 7 p.m., when Operation Santa Claus pulls into the second level of 100 Oaks Mall - Nashville.

Five reindeer, including little "Rudolph," will be on display for this special holiday appearance. The reindeer, part of a herd of 100, are raised at Operation Santa Claus, the largest commercial reindeer ranch in the United States. Operation Santa Claus was founded in the mid-1950’s with reindeer imported from Golovin, Alaska. The company currently breeds and trains the reindeer on a ranch in Redmond, Oregon.

"This is a once-in-a-lifetime opportunity for shoppers to see these exotic animals face-to-face," says Andrew J. Groveman, Vice President of Belz Enterprises.

While at the event, children can have their photograph taken with Santa and his reindeer for a nominal fee. Santa Claus and his helpers will be at 100 Oaks Mall on: Tuesday, November 23rd from 12 p.m. to 7 p.m.; Wednesday, November 24th from 12 p.m. to 7 p.m.; each Friday until Christmas from 12 p.m. to 4 p.m. and 5 p.m. to 8 p.m.; Saturdays from 11 a.m. to 4 p.m. and 5 p.m. to 8 p.m.; and on Sundays from 1 p.m. to 6 p.m.

"After visiting Santa’s reindeer, shoppers can get an early start on their holiday shopping at stores such as Off 5th - Saks Fifth Avenue Outlet, Reebok and Burlington Coat Factory," adds Mr. Groveman.

Located at 719 Thompson Lane in Nashville, Tennessee, 100 Oaks Mall offers the finest holiday shopping experience. Built by Belz Enterprises in 1967, 100 Oaks Mall is the second enclosed mall to have been built in the Southeast.

100 Oaks Mall is open Monday through Saturday from 10 a.m. to 9 p.m. and on Sundays from 12 p.m. to 6 p.m.

With headquarters in Memphis, Tenn., Belz Enterprises developed and manages 100 Oaks Mall. In addition, Belz is also a leading developer and manager of factory outlet malls nationwide in Lakeland and Pigeon Forge, Tenn., Las Vegas, Nev. and Orlando, Fla. Additionally, the company recently opened a Belz Factory Outlet World in historic St. Augustine, Fla. and it is developing the first enclosed factory outlet mall in Puerto Rico. Furthermore, Belz owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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