FROM: Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

CONTACT: Rubenstein Associates, Inc.
Public Relations:
Gilian Behar, 212-843-9228



Orlando, Florida (July 21, 2000) -- Belz Enterprises will bring SICO (pronounced SE-CO), the world's only robot who has a membership in the Screen Actor's Guild and has visited The White House, to The Ronald McDonald House, 2201 Alden Road, from 10:00 a.m. - 11:00 a.m. and Arnold Palmer Hospital, 92 West Miller Avenue, from 2:00 p.m. -
4:00 p.m. on Tuesday, July 25th.

"Bringing SICO to a local hospital and care center is our way of giving back to the community" says Andrew J. Groveman, President of the Belz Factory Outlet Division.

The Ronald McDonald House of Orlando is a not-for-profit organization that provides a "home-away-from-home" for families with children receiving medical treatment at local hospitals in Orlando.

For more than a decade, Arnold Palmer Hospital for Children & Women has been healing women and children from Central Florida and around the world with care, compassion and leading-edge medical care.

In addition, SICO will appear at Belz Factory Outlet World, 5401 West Oakridge Road on July 26th, from 3:00 p.m. - 5:30 p.m.. There, shoppers can meet and interact with the robot. Shoppers can also bring their cameras to take a picture with SICO as a souvenir.

On Wednesday, July 26th SICO will also be attending the "Tourism Leisure and Entertainment Conference," which will present topics ranging from the world of entertainment to the "way to a shopper's heart" at Loews Portofino Bay Hotel from 12:00 noon - 1:30 p.m. While there, SICO will be assisting keynote speaker Andrew J. Groveman, President of the Factory Outlet Division of Belz Enterprises as he talks about entertainment in retail. This is the first ever ICSC Tourism, Leisure and Entertainment event. For registration information, call (212) 421-8181, or register at
the door.

A product of International Robotics, Inc., SICO possesses the most sophisticated robot communication technology in the world. Because of a new technology called a "microprocessor controlled guidance system," SICO can respond "spontaneously" to conversation, seemingly without assistance from any operators. With his ability to adjust his speech, mannerism and behavior to fit any age, social level or environment, SICO creates a tremendous impact wherever he goes.

SICO stands six feet tall and has a body that is especially well animated for a very life like presentation. He can also speak up to seven languages, serve food and drinks, and even dance -- talents that have landed SICO appearances on numerous television shows, including the soap opera "Days of Our Lives," where he was a cast member for more than a year and won a Special Performance Award. He also appeared in the movie "Rocky IV." Shoppers love SICO and Belz is happy to provide him for their entertainment.

Belz Factory Outlet World - Orlando is open 10 a.m. to 9 p.m., Monday through Saturday, and 10 a.m. to 6 p.m. on Sunday.

With headquarters in Memphis, Belz Enterprises is a multi-faceted real estate company with more than 25 million square feet of developed property including over 40 shopping complexes, ranging from community shopping centers to regional malls. In addition to Orlando, Belz developed and manages Factory Outlet Worlds in Lakeland and Pigeon Forge, Tenn., St. Augustine Fla., and Las Vegas, NV. The company also operates the Belz Designer Outlet Centre in Orlando. Most recently Belz is developing the first enclosed factory outlet mall in Puerto Rico. In addition, Belz owns and operates the 100 Oaks Mall in Nashville, Tenn. Belz also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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