Andrew J. Groveman   
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088            
Dawn Rowan


Back-To-School Blowout At Belz Factory Outlet World - Orlando

Orlando, FL (July 30, 1999) -- Belz Factory Outlet World - Orlando is having a back-to-school celebration featuring one of Orlando’s largest sidewalk sales and tax-free shopping. The celebration will take place Thursday, August 5th through Sunday, August 8th.

Over 100 stores will display the latest in back-to-school merchandise from backpacks and lunch boxes to name-brand clothing.

Belz’s back-to-school celebration is planned in conjunction with Florida’s tax-free shopping for residents, which takes place from July 31st through August 8th. Throughout the celebration, shoppers can purchase up to $100 of clothing or footwear tax-free.

"This is a great opportunity for Florida residents to purchase back-to-school items at discount prices," says Andrew J. Groveman, President of the Factory Outlet Division of Belz Enterprises.

With key tenants such as Guess Jeans, Levi Strauss & Co., Bugle Boy and Footlocker, Belz Factory Outlet World offers the finest back-to-school shopping experience.

Belz Factory Outlet World - Orlando is open Monday through Saturday from 10 a.m. to 9 p.m. and on Sundays from 10 a.m. to 6 p.m.

With headquarters in Memphis, Tenn., Belz is a leading developer and manager of factory outlet malls nationwide. In addition to Orlando, Belz Enterprises developed and manages factory outlet worlds in Lakeland and Pigeon Forge, Tenn. and Las Vegas, Nev. The company also operates Belz Designer Outlet Centre, which is located in Orlando, Fla. Belz developed and operates the 100 Oaks Mall in Nashville, Tenn., as well. Currently under development is one of Belz’s premier projects, "Festival Bay at International Drive", a 1.1 million square foot lifestyle retail complex in Orlando, Fla. Additionally, the company recently opened a Belz Factory Outlet World in historic St. Augustine, Fla. and it is developing the first factory outlet mall in Puerto Rico. Furthermore, Belz owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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