Contact: Jackie MacKay
(407) 841-8569
Andrew J. Groveman
Belz Enterprises




ORLANDO, Fla. (Oct. 13, 2004) - Sears Appliance Outlet joins the line-up of more than 200 brand-name outlet retailers at Belz Factory Outlet World Orlando. The new store will celebrate its grand opening on Saturday, October 16 in a 25,000-square-foot space in Mall 1 on the north end of International Drive.

"Belz continues our tradition of offering brand name merchandise at great savings to our shoppers. We're pleased to add home appliances and other big-ticket items to that mix," said Andrew J. Groveman, president of Belz Factory Outlet Division.

The new appliance outlet store offers customers savings of 15 percent to 50 percent off regular retail store prices on discontinued, special purchase, used, dented and scratched merchandise from the top six appliance brands - Kenmore, Maytag, Amana, Frigidaire, Whirlpool and General Electric. Shoppers can save on equipment from big screen televisions to treadmills and utilize services such as Sears' "Satisfaction Guaranteed or Your Money Back" offer, home delivery, product protection agreements and financing options.

Sears Appliance Outlet will preview to Orlando area consumers with a week long advertising campaign that offers shoppers special sale prices, discounts and financing options on a variety of big-ticket items the week prior to the store's opening.

About Sears Appliance Outlet
Sears Appliance Outlets appeal to value-oriented customers who do not mind that an appliance may be cosmetically blemished or refurbished. Outlet store items are priced 15 percent to 50 percent off regular retail store prices and include washers, dryers, refrigerators, ranges, dishwashers, big screen televisions, treadmills and other items.

About Belz

With headquarters in Memphis, Tenn., Belz is a multi-faceted real estate company that owns and/or manages more than 30 million square feet of developed property. Its more than 40 shopping complexes include Belz Factory Outlet Worlds in Pigeon Forge, Tenn.; Puerto Rico; and Orlando and St. Augustine, Fla. Additional information about Belz is available at