Contact: Erin Jenkins
Andrew J. Groveman
Belz Enterprises



Outlet Mall Adds First Zapf Creation® Retail Outlet Store for the Holidays and New Eatery

ORLANDO, FL (October 22, 2003) - Belz Factory Outlet World Orlando welcomes two new retailers to its roster of more than 200 outlet stores!

“With these exciting store additions, Belz Factory Outlet World continues to offer shoppers some of the most exciting shopping in Orlando,” said Andrew J. Groveman, president of Belz Factory Outlet Division.

Zapf Creation® will host a grand opening celebration on Saturday October 25, 2003 beginning at 12 noon with games, prize giveaways, costumed characters and Radio Disney AM 990. Fun squad will appear from 2:00 to 4:00 p.m. Shoppers can find the 1,600-square-foot store at Belz Factory Outlet World Orlando, next to Universal Studios Outlet, in Mall I.

Zapf Creation®, makers of play dolls and accessories, collectible dolls and more, has opened its first retail outlet store for the holiday season at Belz Factory Outlet World - Orlando. Originally established in 1932 in Germany, Zapf Creation® launched a subsidiary in Orlando, Florida in 2000. Through upholding its tradition of quality, craftsmanship and design, Zapf Creation’s ever-popular brands of BABY-born®, BABY-born® miniworld, CHOU CHOU, Maggie Raggies and Baby Annabell have grown in popularity and continue to steal the hearts of little girls all over the country.

Additionally, a 2,000-square-foot Tuscany Pizza House, offering pizza and salad buffets, has opened in Annex I. The new pizza eatery is located between Electronic Outlet and ANK gifts.

About Belz
With headquarters in Memphis, Belz is a multi-faceted real estate company with more than 30 million square feet of developed property, including more than 40 shopping complexes, ranging from community shopping centers to regional malls. In addition to its retail holdings, the company has developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando and the recently opened Peabody Hotel in Little Rock, Ark. Additional information about Belz is available at