FOR IMMEDIATE RELEASE
CLEVER CONCEPTS AS SEEN ON TV OPENS FIRST ORLANDO STORE AT BELZ FACTORY OUTLET WORLD
ORLANDO, Fla. (Nov. 9, 2004) - Clever Concepts As Seen On TV has opened its first location at Belz Factory Outlet World in Orlando. The specialty store debuted in Mall 1 on Wednesday, Nov. 3 and offers more than 1,200 square feet of as-seen-on-television merchandise, games and hobby items.
"The new store joins us just in time for the holidays and enhances the variety and convenience available at our mall this season," said Andrew J. Groveman, president of Belz Factory Outlet Division. "With more than 200 outlet retailers, Belz continues to deliver a quality outlet shopping experience to the Orlando market."
Clever Concepts, a division of Hot Products Inc., specializes in as-seen-on-television items, including toys and games, housewares and tools, as well as health and fitness, kitchen and automotive items. The store offers customers products previously available only through infomercials in the convenience of a store setting, giving shoppers the option of personally viewing items before purchasing. Hot selling products available include: Rainbow Art, Hover Disk and DigiDraw for kids; and Six Second Abs, Batter Pro and Laser Straight for adults.
Hot Products Inc.
With headquarters in Memphis, Tenn., Belz is a multi-faceted real estate company that owns and/or manages more than 30 million square feet of developed property. Its more than 40 shopping complexes include Belz Factory Outlet Worlds in Pigeon Forge, Tenn.; Puerto Rico; and Orlando and St. Augustine, Fla. Additional information about Belz is available at www.belz.com.