For Immediate Release

Contact: Pam Roberson
(901) 259-4334

New Trolley Pass Offers Discounts
To Downtown Museums!


MEMPHIS, Tenn., Tuesday, June 13, 2000 - The Memphis Area Transit Authority (MATA) is launching a new program designed to make it easier to use the Main Street Trolley system to visit several downtown museums and attractions. The new Museum Trolley Pass is being unveiled at the upcoming luncheon meeting of the Memphis Chapter of the Hospitality Sales & Marketing Association International (HSMAI). The luncheon will take place at Noon, June 14th, at Gordon Biersch Brewery & Restaurant, 145 S. Main. One of the highlights of the meeting will be a presentation on downtown development by John Dudas of Belz Enterprises. (The trolley pass will be introduced after the presentation.)

The passes will be available for purchase from trolley operators as passengers board the trolley. Passengers can buy a $2.50 one-day pass for unlimited trolley travel, or pay just $6.00 for three days of unlimited trolley use. Once a pass is purchased, it can be presented to any or all of six downtown museums for one dollar off the admission price or special discounts. All of the participating attractions are located on or near the trolley line. They are:

  • Peabody Place Museum
  • Memphis Rock 'n' Soul Museum
  • Center for Southern Folklore (relocated at Pembroke Square)
  • Mud Island River Park
  • National Civil Rights Museum
  • Fire Museum of Memphis

"We think this is an excellent way for our out-of-town visitors as well as Memphians to take full advantage of the downtown trolley system," says Alison Burton, Director of Customer Relations for MATA. "It will also encourage people to experience what these wonderful museums have to offer."

"We are committed to revitalizing and promoting downtown Memphis," says Andrew J. Groveman, Senior Vice President of Belz Enterprises. "Whatever we can do to promote downtown Memphis as THE place to come for entertainment, cultural enlightenment and education, we're going to, and encourage others to join with us as well."

The trolley passes will be available as of July 1st, and there are plans to make the passes available at downtown-area hotels in the near future.