Belz to Host Post - Parade Celebration

Pigeon Forge, TN (March 19, 2001) -- Belz Factory Outlet World - Pigeon Forge, the largest outlet center in Tennessee, will participate in Dolly Parton's 16th Annual Parade on Friday, April 6th. The parade begins on River Road and heads north on the Parkway, disbanding at Belz Factory Outlet World. Popular country band "Cindy and Southern Fire" is featured on the "Belz Festival of Savings" float. Following the parade, the crowd will head over to the front parking lot of Belz Factory Outlet World where the "After the Parade" celebration will ensue. Those joining in the celebration are welcome to have free hot dogs and Coke courtesy of Belz, while supplies last. The live band will continue playing at Belz' annual post-parade dance until the party ends at 11:00 p.m.

This year's parade theme is "Dolly's Festival of Nations," which celebrates Dollywood's annual grand opening. For the 13th consecutive year, Belz' live musical float and after-hours parade dance continue to be a popular attraction for the thousands of visitors that come to the City of Pigeon Forge each year to take part in Dolly’s Parade.

"We are pleased to once again host a post-parade celebration that is sure to be lots of fun for the entire family," says Andrew J. Groveman, President of the Belz Factory Outlet Division. "We encourage everyone to come help us make this event truly memorable by joining us for the festivities."

Located at 2655 Teaster Lane in Pigeon Forge, Belz Factory Outlet World offers the finest in factory outlet shopping. Belz Factory Outlet World is home to famous name manufacturers such as Nike, Westpoint Stevens, Geoffrey Beane, Bass Company Store, Etienne Aigner, Jockey, Levi By Design, Fuller Brush, Royal Doulton, and many more.

The Belz Factory Outlet World - Pigeon Forge store hours are 9:00 a.m. to 9:00 p.m., Monday through Saturday, and 10:00 a.m. to 7:00 p.m. on Sunday.

With headquarters in Memphis, Tenn., Belz is a leading developer and manager of factory outlet malls nationwide. In addition to Pigeon Forge, Belz Enterprises developed and manages Factory Outlet Worlds in Lakeland, Tenn., Las Vegas, Nev. and Orlando, Fla., where the company also operates Belz Designer Outlet Centre. The company recently opened a Belz Factory Outlet World in historic St. Augustine, Fla. and is developing the first enclosed factory outlet mall in Puerto Rico. Belz developed and operates the 100 Oaks Mall in Nashville, Tenn., as well. Belz also owns and manages a group of premier hotels including the flagship Peabody Hotels in Memphis and Orlando.