Andrew J. Groveman
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103
Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088
FOR IMMEDIATE RELEASE
Be A Star At Belz Factory Outlet Worlds
Back-To-School Celebration In Pigeon Forge
Pigeon Forge, Tenn. (July 30, 1998) - Belz Enterprises Factory
Outlet World in Pigeon Forge is having a back-to-school celebration where children and
adults alike have the chance to make their own MTV-style music video. If a shopper
presents their receipts dated July 31, August 1 and/or August 2, after spending $75 at any
Belz stores, they are eligible to become stars. The celebration is from
12pm-6pm each day.
This is a unique way for students to get back into the spirit of
school by gathering friends for a day of back-to-school shopping and interactive
video-making, says Andrew Groveman, President of the Factory Outlet Division of Belz
Krammer Entertainment Fun Flicks is responsible for helping shoppers
create personalized videos, where various backgrounds and songs can be matched to meet
each shoppers ideal vision of themselves as a pop star.
This year, back-to-schoolers will have a choice of several themes
for their video including rock star, sports champion, or screen diva, adds Mr.
With headquarters in Memphis, Belz Enterprises is a multi-faceted real
estate company with more than 25 million square feet of developed property including over
40 shopping complexes, ranging from community shopping centers to regional malls. In
addition to Pigeon Forge, Belz owns and/or manages Factory Outlet Worlds in Lakeland, Las
Vegas, and Orlando, Fla. where the company also operates the Belz Designer Outlet Centre.
Belz also owns and operates the 100 Oaks Mall in Nashville, Tenn. In addition, Belz is
currently developing two factory outlet malls in Puerto Rico and St. Augustine, Fla., and
Festival Bay at International Drive, a lifestyle retail complex in Orlando. The company has also
developed and owns a group of premier hotels, including the flagship Peabody Hotels in
Memphis and Orlando.
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