Andrew J. Groveman   
Belz Enterprises
The Tower at Peabody Place
100 Peabody Place/Suite 1400
Memphis, TN 38103

Rubenstein Associates, Inc.
Public Relations, Tel: 212/843-8088            
Dawn Rowan


Be A Star At Belz Factory Outlet World’s Back-To-School Celebration In Pigeon Forge

Pigeon Forge, Tenn. (July 30, 1998) - Belz Enterprises’ Factory Outlet World in Pigeon Forge is having a back-to-school celebration where children and adults alike have the chance to make their own MTV-style music video. If a shopper presents their receipts dated July 31, August 1 and/or August 2, after spending $75 at any Belz stores, they are eligible to become “stars.” The celebration is from 12pm-6pm each day.
    “This is a unique way for students to get back into the spirit of school by gathering friends for a day of back-to-school shopping and interactive video-making,” says Andrew Groveman, President of the Factory Outlet Division of Belz Enterprises.
    Krammer Entertainment Fun Flicks is responsible for helping shoppers create personalized videos, where various backgrounds and songs can be matched to meet each shoppers ideal vision of themselves as a pop star.
    “This year, back-to-schoolers will have a choice of several themes for their video including rock star, sports champion, or screen diva,” adds Mr. Groveman.
    With headquarters in Memphis, Belz Enterprises is a multi-faceted real estate company with more than 25 million square feet of developed property including over 40 shopping complexes, ranging from community shopping centers to regional malls. In addition to Pigeon Forge, Belz owns and/or manages Factory Outlet Worlds in Lakeland, Las Vegas, and Orlando, Fla. where the company also operates the Belz Designer Outlet Centre. Belz also owns and operates the 100 Oaks Mall in Nashville, Tenn. In addition, Belz is currently developing two factory outlet malls in Puerto Rico and St. Augustine, Fla., and “Festival Bay at International Drive”, a lifestyle retail complex in Orlando. The company has also developed and owns a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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