The Tower at Peabody Place
Suite 1400
100 Peabody Place
Memphis, TN 38103

CONTACT: Rubenstein Associates, Inc.
Public Relations: 212/843-9228
Gilian Behar



PIGEON FORGE, Tenn. -- (November 24, 2000) Belz Factory Outlet World - Pigeon Forge hopes to make this holiday season truly magical with a special performance from the "Star of Magic," Terry Evanswood, who brings his Grand Illusion Show to the mall on November 24. Highlighting the performance will be the arrival of Santa by magic.

Internationally acclaimed illusionist Terry Evanswood, who has the longest - running illusion show in the Smokies, will perform an incredible preview show of magic, all the while building the anticipation for Santa’s arrival. Santa is set to magically emerge at approximately 2:30 p.m. at Center Court.

"The holidays are a perfect backdrop for magic and enchantment, and that is exactly what Santa is all about," said Andrew Groveman, president of the Belz Factory Outlet Division of Belz Enterprises. "We really wanted to do something spectacular for the Pigeon Forge community. What better time to do so than the holiday season?"

The festivity doesn’t end after Santa’s arrival. After the show, both Santa and Mrs. Claus will be available to visit with shoppers of all ages, and to distribute candy canes and other goodies. Santa’s Helper the Elf will be assisting, and music will be provided by "Sparky." Santa will be at the mall every Friday, Saturday and Sunday through December 24. The hours on Fridays are 12:00 p.m. - 6:00 p.m. (on November 24 the hours will be 2:00 p.m. - 6:00 p.m.,) on Saturdays, 12:00 p.m. - 5:00 p.m., and on Sundays 1:00 p.m. - 5:00 p.m.

With headquarters in Memphis, Tenn., Belz is a leading developer and manager of factory outlet malls nationwide. In addition to Pigeon Forge, Belz Enterprises developed and manages factory outlet worlds in Lakeland, Tenn., Las Vegas, Nev. and Orlando, Fla., where the company also operates Belz Designer Outlet Centre. The company recently opened a Belz Factory Outlet World in historic St. Augustine, Fla. and it is developing the first enclosed factory outlet mall in Puerto Rico. Belz developed and operates the 100 Oaks Mall in Nashville, Tenn., as well. Furthermore, Belz owns and manages a group of premier hotels, including the flagship Peabody Hotels in Memphis and Orlando.

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