The Belz Report - Summer 1997

Beanie Babies, Big Bands, and Brooks & Dunn
Belz Factory Outlet Worlds Go the Extra Mile To Cater To Their Customers

What do massage chairs, Beanie Babies, and big band tunes have in common? They can be found at Belz Factory Outlet Worlds across the country. This summer it’s not just sales and great-priced merchandise, but at each location Belz is going the extra mile to offer its customers much more than great shopping. Belz is catering to its customers to offer the comfort and merchandise they desire.

Imagine sitting down for a back and shoulder massage after a long day of shopping. Sounds like a dream, but it’s not at Belz Factory Outlet World in Las Vegas. Now after you’ve shopped ’til you feel like you are going to drop, you can drop right into a massage chair for a soothing wind-down to the end of a long day.

Belz is offering state-of-the-art comfort to all of its customers through specially-trained massage therapists and a uniquely created neck, shoulder, and back massage chair. Like no other chair you’ve ever seen, the massage chair’s closest kin is the popular comfort computer chair, which was designed to support the back while sitting at a desk.

Shoppers lean into the chair face forward and rest their chin in the face cradle. The chair also has cushioned kneepads, arm rests and a sternum pad to support the rest of your body. It was designed strictly for this type of massage therapy and introduces “safe touch” to those needing a moment of total relaxation, according to massage therapist, Sandy Geier of Your Uh! Tension! Please.

“Most people either feel intimidated or do not have the time to go to a spa for traditional massage therapy. A chair massage offers a convenient way to achieve the same comfort and relaxation in a matter of minutes,” says Geier.

Belz Factory Outlet World in Las Vegas is providing this service, offered by Nevada registered and licensed massage therapists, to all of its customers for the nominal fee of $1 per minute with a five-minute minimum.

Belz Factory Outlet Mall in Wentzville is taking a different approach to offer its customers something extra. On Sunday nights throughout the summer and fall, the lights of the mall are dimmed and the center court turns into a dance hall straight from the 1940s. Big band tunes are played and dancers from around the community come out to see if they still have the moves and groves of yesteryear. Young and old alike enjoy the family time and togetherness that Belz in Wentzville offers.

The Beanie Baby Bizarre at Belz Factory Outlet World in Lakeland recently received regional publicity as droves of Beanie Baby buyers flocked to the mall in hopes of purchasing Bucky the Beaver or Bumble the Bee. It was estimated that over 500,000 Beanie Babies occupied the mall during the eight-hour event.

All the proceeds from the event supported the local chapter of Mothers Against Drunk Driving. More than $5,000 was raised at the one-day event, and Memphians are already asking when the next Bizarre (perhaps more fitting than Bazaar) is planned.

If you’ve ever desired your own Brooks & Dunn autographed guitar or perhaps an autographed football helmet from Emmitt Smith of the Dallas Cowboys, then Belz Factory Outlet World in Pigeon Forge was the place to be in June. In a market populated by tourists visiting attractions such as Dolly-wood Theme Park and the beautiful Great Smoky Mountains, lucky visitors left with more than just a Pigeon Forge t-shirt. All proceeds raised at the Belz Celebrity Keepsake Exhibit and Auction benefited the American Lung Association of Tennessee.

100 Oaks Mall in Nashville, Tenn., and Belz Factory Outlet World in Orlando have been known for providing fun for all ages during the summer months and throughout the year. Celebrities such as Batman and local arena league football stars have been receiving overwhelming attention at 100 Oaks Mall during special appearances. Big names such as Shamu (Sea World’s Mascot), SICO the Robot and many sports figures including Dick Butkus, Pepper Davis, Warren Spahn and Horace Grant have been seen greeting and entertaining shoppers at Belz Factory Outlet World in Orlando.

Shopping at any Belz Factory Outlet World means more than getting great-priced merchandise. It is a complete shopping experience.

“It’s been a rough day.” Massage therapist, Sandy Geier of Your Uh! Tension! Please, relieves weary shoppers in the center court of Belz Factory Outlet World in Las Vegas, Nev.